Sega

TV Spot: Obsidian

Sega’s Obsidian videogame is a long-play game where along the way you discover that everything you’ve come to expect from living in the real world is different here. So copywriter, Mike Burdick, and I came up with a line we felt encapsulated the experience: “Your rules do not apply here.” After that, it was just a question of delivering visual manifestations of this claim, which art directors Armand Briones and Pat Harris did wonderfully with the depiction of a man who cracks like an egg.

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