Pioneer: Bridge

TV Spot: Bridge

We needed a simple way to communicate the power of Pioneer car audio.  So under the guidance of Dave Lubars, my partner, Kirk Souder, and I took old stock footage of a bridge in Tacoma, Washington and paired it with a one-word performance by our buddy, Bob Rice. To our surprise, a few months later we had won the Grand Clio for the best commercial of the year.

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