ESPN: Carville

TV Spot for Women’s World Cup: Carville

Guys don’t like watching soccer. And they don’t like watching women’s sports. So instead of appealing to their love of sport, we appealed to their sense of nationalism, creating a campaign entirely around one goal—To get the President of The United States to attend the finals in Pasadena. Check out what happened, including the President’s personal response to the campaign.

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