The Human-Powered Vending Machine
First, we created the tagline, “A turn for the better,” which described how the product worked and how you could do things to improve your life. Then, we used our limited budget to launch the campaign in a unique and buzz-worthy fashion, creating the first-ever Human-Powered Vending Machine, where the currency wasn’t quarters and dimes, but effort. Ride for thirty-seconds and the machine dispenses a free Activate water. While also generating a lot of free impressions in the process.