This is the giant fisherman outside Brown Brothers Wharf in Boothbay Harbor, Maine. It was built roughly around the time I was born and for decades, it has served as a beacon for surf and turf-seeking tourists.
When viewed head-on, the fisherman is rugged, powerful, knowing. A colossal embodiment of the Maine spirit.
From profile, however, he sends a different message.
One of a large man with a small tallywacker. (Proportionally, I’m saying. It’s actually about two-feet long.)
I’m not exactly sure how this is to marketing in 2010, but let’s just say it’s a healthy reminder to look at your concept from every angle before letting it go out the door. That last check may save you from getting caught with your fly down.