Talking ‘Bout My Generation: What Every Brand Can Learn from Monte Factor

I live in a house where my 12-year-old fixes my computer, my 15-year-old tells me which songs to put on my iPod and my wife regularly tells me to turn on the Red Sox game in my office so she can watch “Gossip Girl” in the bedroom.

More than any time in history, we have become a culture driven by youth. It’s relatively easy to see why this has happened. Between technology advancing at an exponential rate and trends lasting about as long as one of Rihanna’s hairstyles, it’s no surprise that young people who are more open to change, better able to adapt to new technology, and at the most social point of their lives, would play an increasingly important role in our world.

We all know what we’ve gained from this evolution.

But what have we lost?

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